Millstone Pottery: From Weekend Kiln to Full-Time Shop
The seller
Anna runs Millstone Pottery out of a converted garage studio in Baltimore. She had been throwing pots for six years, half of that selling at seasonal farmers' markets, when she decided to move online seriously.
The challenge
Anna had listed intermittently on two other marketplaces without much traction. Her photographs were inconsistent, her listings didn't say enough about the pieces, and her processing times were unpredictable. The result: about $400 a month online, most of it during the holiday season.
What changed
After joining Suliit in early 2023, Anna spent the first month rebuilding her listings. She reshot every piece in her studio window light, wrote a paragraph of context for each collection, and set an honest 3-business-day processing time. She kept her farmers' market schedule but shifted new pieces to the storefront first.
The result
Within four months, monthly online sales grew to a consistent $2,300–$2,800. Repeat buyers accounted for roughly a third of orders after month six. Anna reduced her farmers' market schedule from four weekends to one per month by the end of that year.
In her words
"Farmers markets got me here, but I couldn't scale them without doubling my Saturdays. Suliit gave me a way to sell to the same kind of customer during the week."
These case studies are drawn from real sellers on Suliit. Names or details may be adjusted at seller request; numbers are approximate.