Marta Reyes Design: A Freelance Designer's First Year Selling Services
The seller
Marta Reyes is a freelance brand designer with about six years of agency experience before going independent.
The challenge
Freelance work through her personal network was steady but capped. Cold outreach hadn't worked. Every client wanted a custom scope, and half the sales cycle was scoping and pricing back-and-forth.
What changed
A Suliit services storefront with three packaged offerings: a $250 30-minute brand review, a $1,400 logo package, and a $4,200 full brand system. Every package had a written scope. Custom work was quoted separately.
The result
Twelve packaged orders in the first quarter, mostly for the mid-tier logo package. Sales cycle time on packaged work dropped from an average of 11 days (with cold outreach) to under 2 days (buyers who found the listing and understood the scope).
In her words
"I stopped selling my time. I started selling the thing my time makes."
These case studies are drawn from real sellers on Suliit. Names or details may be adjusted at seller request; numbers are approximate.