Firth & Field: A Two-Person Bag Business Learns to Say No
The sellers
Colin and Rae run Firth & Field, a two-person operation making waxed canvas messenger bags, totes, and pouches in Portland.
The challenge
They started with 34 SKUs across five product lines. Marketing everything led to being known for nothing. Their photography varied because they kept adding shapes and colors, and buyers were confused about what the shop actually stood for.
What changed
Working with our seller success team, they cut the catalog to 11 SKUs — three bag styles, three colors, and a few small accessories. Every listing got the same photo treatment. Processing time went from an inconsistent 3–10 business days to a strict 4 days.
The result
Monthly revenue nearly doubled over eight months. Return rate dropped from 6% to under 2%. Repeat customer rate rose to 22%, up from 8%.
In their words
"Cutting the catalog felt insane at the time. It was the single best decision we made all year."
These case studies are drawn from real sellers on Suliit. Names or details may be adjusted at seller request; numbers are approximate.